I had never heard of that around here (Germany). Got my first PC '99, so I should have noticed; was looking everywhere for cheap Software deals. But there were some other companies which gave out free CD-ROMs as advertising with shareware and demo games. Some of those games were never finished, lol.
The Internet Archive has those Nestlé CDs btw :)
One side, or both, temporarily, closed the border crossing in case, for an undetermined period of time. They set down those blocks so people don’t simply open the gate and cross as they please (which they probably did before, even in case the bar wasn’t permanently standing upright anyway). Could be that they, in effect, just blocked it for personal travelers and commercial cargo vehicles, as it seems to me that tractor drivers or other locals just tend to go around it from time to time.
There’s lots of these little country roads in Europe which cross borders and never had real toll buildings, perhaps just a small booth or maybe never even that, only those red-white tollgate bars and a guard. But, since the creation of the Schengen area, it became common for crossings like these to never having been serviced by border personnel ever again…
Many of those rural streets and their crossings however, despite traversing factually open borders for ages, are just allowed for – yes, legal to use by, for crossing into the neighboring country – people who live in that area! Or rather: for cars with regional license plates.
I don’t know if that was the situation or what the deal was there before they put down these concrete blocks, but with the shift towards rightwing ideology all across Europe, the push for faschist bs and “concerns about immigration practices” whathaveyou, it doesn’t surprise me at all that they did.
Because keeping illegals out is easier that way. Or something. It would scare voters / the people™ if they/we didn’t! I’m pretty sure this came out of some politician’s promises. Yay! /s