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Normally I’d say it would be ridiculous for a company to push legislation for such a small demographic, but since Korea has mandatory service still as far as I know, they basically get to put a Samsung in the hands of every male citizen. And they’ll most likely keep using the same brand of phone after.
Considering the original meaning of “hit points” referring to how many shells a given ship could take before sinking, 12hp out of a basic spell is still pretty impressive.