You delivered some good points. I also work with publishers.
Ad blockers have had an impact, but I think the bigger driver is that premium demand has migrated spending to connected TV (CTV, showing ads on an Internet connected large screen). Publishers just don’t get the rates they used to for web and mobile inventory, even if they’re doing everything right.
I think when another trendy channel like AI ads straight to your brain or whatever pops up we will see another migration.
I generally liked Scott Weiner’s legislation but am glad this bill was vetoed.
My RAV4 already detects the limit sign, displays the posted speed on the dash, and turns that limit red when traveling 10 over. It makes me aware of what the limit is without a distracting beep that could be confused with other warnings already implemented like rapidly slowing traffic ahead.
Safety Saturation is a real thing. If the car starts beeping for going with the flow of a traffic then drivers just start ignoring them all.