Online retailer Etsy will prohibit sales of most sex toys, content that depicts sex acts and genitalia, and more starting July 29.

The indie seller published its Adult Nudity and Sexual Content policy yesterday, which states that sales of adult toys that are insertable, “applied to the genitalia,” or “designed for genitals to be inserted into them” will be prohibited. That pretty much runs the gamut — dildos, vibrators, rings, plugs, and the like will be banned.