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This seems kind one of those ‘no publicity is bad publicity’ situations. People will see that, and his name and face will be further burned into their brain, which is what a lot of people base their vote on.
Bring him to justice, but I suspect this kind of flaunt will backfire.
That’s why the ad just refers to him as Convicted Felon rather than mention his name. The idea is to associate the words felon and criminal with his face.